What ever happened to Thursday Night Fights anyway, guess boxing ain't what it used to be anymore. You could say it talent but always argue the fact that athletes get better every year. You could argue the media but you need a good product to sell. Then you have the promoters, networks, the list goes on. Over all that, the thing I looked at was personality, character, that if this was a prime time talent show metaphor...X-Factor. Is it any wonder the two biggest acts right now. One is going up for higher office in his own country, advertising everything, and making a song in the process and the other gets in the run with the law, controversy king, and hangs among the most flagrant entertainers. Now take that to the political ring for a magazine article. Fill in the cast with candidates Mitt Romney and Barack Obama and you have, (cheesy punchline I know), a knockout publication(warned you).
Luke Hayam, the art director for Pentagram, one of the biggest and well respected design firms, dropped this article for the upcoming presidential run. Really digging this, basically encapsulates when you see in the elections. Taking away political affiliation goggles for a second and looking the shoot. It shows how most elections are, a battle. Fought dirty and makes you wonder how you can vote for either one but you know you respect the man who finishes on top. He did a great job laying out the creative process from concept to print and everything in between. Even throw in a lil movie style with alternate endings.
Check out the link to the blog where you can find more on the process.
http://www.theatlantic.com/entertainment/archive/2012/08/slugfest-2012-the-making-of-the-atlantics-september-cover/261446/
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